TV, Digital, Social, and OOH

NBCU tasked us featuring  11 different networks, each with their own unique look and feel, into one cohesive campaign. We accomplished this through developing a design system which pairs brand elements like key art, app icon, and a brand color, with ad templates featuring a device and a lockup.

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Using this system we were able to produce thousands of pieces of creative across, TV, digital, social, and out of home in only a few months.